Media Diet Advertising

The Rise of the ‘Serial Dieter’ In Modern Life….

I was delighted to be interviewed by the Evening Echo newspaper here in Cork recently. The theme of the article is on the concept of ‘Serial Dieting’. So many of my clients, and women in general, are now trapped in a repeated cycle of diet/crash/binge/diet. Starting again every Monday. Starting again every January. Starting again…

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Diet Advertising Reaches New Low (Low)

[youtube http://www.youtube.com/watch?v=zNAR5T_DSvs&w=560&h=315] Where do I even begin today, on this new ad? First, I will disclose that I was recently asked to participate in a focus group on the ad by the ad agency just before it was released, which I refused to do, as I would not agree to have my name associated with…

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