Size Stigma Advertising
Dieting, Personal Readiness and…Neuroscience?
A client sent me a link to this TED talk yesterday following a therapy session. During the session, we had a chat about it. My client said “it was amazing how I just felt something ‘click’ when I listened to this talk, she has a really good graph that shows how just four healthy habits…
Read MoreDiet Advertising Reaches New Low (Low)
[youtube http://www.youtube.com/watch?v=zNAR5T_DSvs&w=560&h=315] Where do I even begin today, on this new ad? First, I will disclose that I was recently asked to participate in a focus group on the ad by the ad agency just before it was released, which I refused to do, as I would not agree to have my name associated with…
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